WSLS NBC 10 Roanoke
In January of 2018, Graham Media Group, based in Chicago, awarded Osborn Content Media + Technology the assignment to design and relocate their digital broadcast center to a new location. Our design team, coupled with the leadership of the Graham Corporate Team, began this project with a unique ‘Visioning Workshop’, customized to the smaller, news-focused DMA viewing audience. The results from this collaboration with corporate ownership/station management and the A/E-technology team was the relocation to an empty 28,000 SF high bay warehouse facility. This ‘vanilla shell’ envelope provided all of the requirements for a state-of-the-art, intelligent digital center, including, a revised ‘Newsroom of The Future’ swing with the latest technology. The surrounding site location worked out very well for the required satellite teleport and studio transmission link provisions, as well.
As an NBC affiliate news leader in this market, with five adjacent Virginia area news bureaus, Osborn has designed: a unique multi-purpose news/production/morning show studio, a SMART newsroom with intelligent service panels for interactive connectivity, an aggregation center news ingest ergonomic control point which includes expansion capabilities for digital and 5G mobile, and a technical core central rack room that will facilitate the next gen technologies with ease of integration as they become available.